Who I Am & How I Got Here
I'm Mohammad Owais — an SEO specialist who got into this field almost by accident and stayed because I fell in love with the problem-solving. Back in 2018, I was experimenting with small websites and freelance gigs, trying to understand why some pages ranked and others didn't. That curiosity turned into a career.
I chose SEO because it sits at the intersection of technology, psychology, and business. It rewards people who are willing to go deep — into crawl budgets, into search intent, into what actually earns a backlink versus what just asks for one. Over eight years, across agencies, startups, and international clients in real estate, legal, automotive, finance, and ecommerce, that depth is what's produced results like 3,083% organic traffic growth and 100+ high-authority backlinks for clients.
More recently, my focus has shifted toward where search itself is heading: AI Search Optimization, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO). Ranking in Google is no longer the whole game — being cited, understood, and recommended by AI systems is the next one. I spend a lot of my time now making sure the brands I work with are built for both.
Quick Facts
- Based in Karachi, Pakistan — working with clients worldwide
- 8+ years of hands-on SEO experience since 2018
- Senior SEO Manager at PNC Solutions
- Founder of Rank Atlas, an independent SEO practice
- Focused today on AI Search, GEO, and Semantic SEO